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Les Overhead Blog

Send a carrier pigeon with your contact info or just email Les Overhead (les@) to receive the blog.

GoodLife Brewing

BY LesOverhead / communication, Creative, writing / 0 COMMENTS

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Package copy for 3 GoodLife brews.

Package copy for 3 GoodLife brews.

GoodLife Brewing in Bend makes some fine beer. I was fortunate to write packaging for three of its finest. Experiential research conducted.

Bus 75: Hidden Portland

BY LesOverhead / Art, crazy, Creative, humor, Roadtrip, writing / 0 COMMENTS

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There’s a line to get in. It’s not long but it’s lively. Everyone is excited for the doors to open. It’s like this every Sunday evening at six o’clock when NWA Blue Collar Wrestling takes the stage at the Eagle’s Lodge on North Lombard. Bus 75 goes right by, within shouting distance. It's performance art of a more physical kind. This is just one of many stops along Bus 75 that photographer Geoffrey Hiller and I feature on our photo/essay blog - Bus 75: Hidden Portland.

To read more posts on Bus 75: Hidden Portland go to www.bus75.org.

Directions to Hidden Portland: Board the #75 bus and get off and on often. Do not take a guidebook. Do not follow the crowd. Discover for yourself the underside, upside, downside and unknown side of our city.

Grandpa Lazlo played for the Copywriters

BY LesOverhead / evolution, history, humor, writing / 0 COMMENTS

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Found this old photo of my grandfather, Lazlo Overhead, who played college football for the Nebraska Copywriters, before they became the Cornhuskers. Copywriting and football run in the family.

Okay, I’m lying. Lazlo played for the Carlile Copywriters, not Nebraska. And before being called the Cornhuskers, Nebraska’s team was known as the Bugeaters (no lie). My maternal grandfather, Bob Whitmore, did play for the University of Nebraska in 1926-27. You can look it up.


For more info on copywriting, go to www.lesoverhead.com.



20 Odd Years In Business

The true, sober story of Les Overhead.

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I was leaving to buy a keg for a party in the mountains outside Missoula when the phone rang. I picked it up in a hurry. A woman asked if I had recently applied for a job with a radio station in Whitefish.

“Uh, yeah, did I get the job?” I replied, anxious to move the conversation along.

“Not yet. Are you available for an interview?” I wondered if she was in town and wanted to meet right then.

“Not for the next 24 hours,” I said. "To be honest, I'm on my way to buy beer for a party in the mountains."

“I meant next week," she said. She no doubt heard me hit myself in the head with the phone. Well, I blew that I thought.

But I was wrong. I somehow landed the job and showed up for work two weeks later, shaven and sober. After a couple years punching out radio copy on a Smith Corona and doing odd jobs like radio play-by-play for donkey basketball games I headed west.

Eventually, I ended up in Portland where I caught on with a series of ad agencies. I got into everything: print ads, brochures, radio and TV spots, creative disputes… Many words were exchanged. Nobody got hurt.

One day in the shower a hair circled the drain and it dawned on me. I should use my head and get off this manic ad agency merry-go-round. Go to work for myself and provide creative help to anyone with a good company or cause.

That day Les Overhead was born. Freelance Creative Director/Copywriter. A man of his word.

Contact us

Les Overhead and Tom Vandel would both enjoy talking with you.

Let's kick it in gear.

The best way to reach Les Overhead and Tom Vandel is by email (tom@...), by phone (503-505-4723), or by sending carrier pigeon or mail to 1750 NE 57th Portland, OR 97213. Thank you.