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Archive for writing

Greatest 273 words ever?

Greatest 273 words ever?

And such fine penmanship In my mind, these are the greatest 273 words ever written. If you have better ones, let’s see them. Gettysburg Address 273 words 10 sentences 2 minutes 51,112 American deaths over 3 days (almost as many as the entire Vietnam war) “Four score and seven years ago our fathers brought forth […]

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We’re all gonna die

We’re all gonna die

There’s no denying it, our time on the rock is short. So don’t waste it with verbose, yawn-inspiring writing and dense, thick-as-sludge blocks of copy. Cut it to the bone and use a sledgehammer to break it up. Get to the point and keep it punchy. Especially in writing for the web. Short sentences and […]

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The fine art of communication

The fine art of communication

Creatures respond to stimuli in different ways. You need to know your audience. Then find the right mix of image, language, tone, and content.

 It’s not just what you say, but how you say it. A great image (whether in an ad or Facebook post) draws attention and gets people to read the headline.

 And […]

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The Law of Brevity

The Law of Brevity

Isaac Newton’s “Law of Gravity”:  every point mass in the universe attracts every other point mass with a force that is directly proportional to the product of their masses and inversely proportional to the square of the distance between them. Les Overhead’s “Law of Brevity”:  every person of any mass in the universe wants you […]

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