Every once in awhile I write short, true accounts of encounters with random homeless folks in downtown Portland. The following is one such account. No Hand Out I first noticed him as I was heading into a convenience store. He was sitting on the sidewalk in a gray hoodie with one leg splayed out. He […]
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No copy needed.
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It’s the thought that counts. On this, the last day of a year ending in 13, it seems fitting to end with a message of hope and good luck. The above message was written years ago by my daughter, Ruby. I couldn’t have said it, or written it, any better. From the entire staff […]
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Normally, I HATE websites that are so jammed and cluttered with content your eyeballs burst before you can figure out what the hell they sell and how to buy it. One of the worst I’ve ever seen is SO BAD that it’s actually good. Not just good, but (in my addled mind) GREAT. It’s absolutely […]
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A NEW SEMI-RANDOM FEATURE AT LES OVERHEAD! As voted on by the entire Les Overhead staff. Send in a favorite of your own. You could win absolutely nothing! Hey, it’s the thought that counts. #5 “I like pigs. Dogs look up to you. Cats look down on you. But pigs, they treat you as an […]
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And such fine penmanship In my mind, these are the greatest 273 words ever written. If you have better ones, let’s see them. Gettysburg Address 273 words 10 sentences 2 minutes 51,112 American deaths over 3 days (almost as many as the entire Vietnam war) “Four score and seven years ago our fathers brought forth […]
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There’s no denying it, our time on the rock is short. So don’t waste it with verbose, yawn-inspiring writing and dense, thick-as-sludge blocks of copy. Cut it to the bone and use a sledgehammer to break it up. Get to the point and keep it punchy. Especially in writing for the web. Short sentences and […]
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Creatures respond to stimuli in different ways. You need to know your audience. Then find the right mix of image, language, tone, and content. It’s not just what you say, but how you say it. A great image (whether in an ad or Facebook post) draws attention and gets people to read the headline. And […]
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The best way to reach Les Overhead and Tom Vandel is by email (tom@...), by phone (503-505-4723), or by sending carrier pigeon or mail to 1750 NE 57th Portland, OR 97213. Thank you.