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Archive for communication

Random Uncounters

Random Uncounters

Bucket Joke I learned something the other day about homeless people. They’re not afraid to laugh. I was hurrying back to work after lunch. While crossing a Portland street I met a downtrodden man with a blooming, cauliflowery beard who stopped in the middle of the intersection and stammered out a few words in my […]

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Last message of ’13

Last message of ’13

It’s the thought that counts.   On this, the last day of a year ending in 13, it seems fitting to end with a message of hope and good luck. The above message was written years ago by my daughter, Ruby. I couldn’t have said it, or written it, any better. From the entire staff […]

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Greatest 273 words ever?

Greatest 273 words ever?

And such fine penmanship In my mind, these are the greatest 273 words ever written. If you have better ones, let’s see them. Gettysburg Address 273 words 10 sentences 2 minutes 51,112 American deaths over 3 days (almost as many as the entire Vietnam war) “Four score and seven years ago our fathers brought forth […]

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We’re all gonna die

We’re all gonna die

There’s no denying it, our time on the rock is short. So don’t waste it with verbose, yawn-inspiring writing and dense, thick-as-sludge blocks of copy. Cut it to the bone and use a sledgehammer to break it up. Get to the point and keep it punchy. Especially in writing for the web. Short sentences and […]

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The fine art of communication

The fine art of communication

Creatures respond to stimuli in different ways. You need to know your audience. Then find the right mix of image, language, tone, and content.

 It’s not just what you say, but how you say it. A great image (whether in an ad or Facebook post) draws attention and gets people to read the headline.

 And […]

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Les Overhead and Tom Vandel would both enjoy talking with you.

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The best way to reach Les Overhead and Tom Vandel is by email (tom@...), by phone (503-505-4723), or by sending carrier pigeon or mail to 1750 NE 57th Portland, OR 97213. Thank you.