TAKE YOUR BRAIN FOR A WALK. According to studies, walking stimulates your brain. This official scientific image shows how the brain reacts to exercise. I’m no scientist, but it makes sense to me. In my line of work, I’ve found that when you need inspiration it helps to get the blood flowing and take […]
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Normally, I HATE websites that are so jammed and cluttered with content your eyeballs burst before you can figure out what the hell they sell and how to buy it. One of the worst I’ve ever seen is SO BAD that it’s actually good. Not just good, but (in my addled mind) GREAT. It’s absolutely […]
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There’s no denying it, our time on the rock is short. So don’t waste it with verbose, yawn-inspiring writing and dense, thick-as-sludge blocks of copy. Cut it to the bone and use a sledgehammer to break it up. Get to the point and keep it punchy. Especially in writing for the web. Short sentences and […]
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Creatures respond to stimuli in different ways. You need to know your audience. Then find the right mix of image, language, tone, and content. It’s not just what you say, but how you say it. A great image (whether in an ad or Facebook post) draws attention and gets people to read the headline. And […]
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Isaac Newton’s “Law of Gravity”: every point mass in the universe attracts every other point mass with a force that is directly proportional to the product of their masses and inversely proportional to the square of the distance between them. Les Overhead’s “Law of Brevity”: every person of any mass in the universe wants you […]
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Amaze your friends and colleagues with your verbal dexterity! Sprinkle the following esoteric words in your everyday conversation and watch your intellectual standing rise holus-bolus! holus-bolus - all at once vomitorium - passageway to seats in a theater eudemonia - a state of happiness and well-being wifty - eccentric, scatterbrained gundygut - a voracious eater; […]
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The best way to reach Les Overhead and Tom Vandel is by email (tom@...), by phone (503-505-4723), or by sending carrier pigeon or mail to 1750 NE 57th Portland, OR 97213. Thank you.