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Archive for humor

Last message of ’13

Last message of ’13

It’s the thought that counts.   On this, the last day of a year ending in 13, it seems fitting to end with a message of hope and good luck. The above message was written years ago by my daughter, Ruby. I couldn’t have said it, or written it, any better. From the entire staff […]

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Goose the noodle

Goose the noodle

TAKE YOUR BRAIN FOR A WALK.   According to studies, walking stimulates your brain. This official scientific image shows how the brain reacts to exercise. I’m no scientist, but it makes sense to me. In my line of work, I’ve found that when you need inspiration it helps to get the blood flowing and take […]

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We’re all gonna die

We’re all gonna die

There’s no denying it, our time on the rock is short. So don’t waste it with verbose, yawn-inspiring writing and dense, thick-as-sludge blocks of copy. Cut it to the bone and use a sledgehammer to break it up. Get to the point and keep it punchy. Especially in writing for the web. Short sentences and […]

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The fine art of communication

The fine art of communication

Creatures respond to stimuli in different ways. You need to know your audience. Then find the right mix of image, language, tone, and content.

 It’s not just what you say, but how you say it. A great image (whether in an ad or Facebook post) draws attention and gets people to read the headline.

 And […]

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The Law of Brevity

The Law of Brevity

Isaac Newton’s “Law of Gravity”:  every point mass in the universe attracts every other point mass with a force that is directly proportional to the product of their masses and inversely proportional to the square of the distance between them. Les Overhead’s “Law of Brevity”:  every person of any mass in the universe wants you […]

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